Employer
Half Baked Harvest
Title
Frontend Web and Digital Media Intern
Year
2022
During my internship with Half Baked Harvest, I designed three new web layouts using Adobe InDesign, including the new homepage and recipe index. I also analyzed media platforms and competition, running diagnostic tests to evaluate KPIs and craft custom media strategies based on trends, research, brand goals, and competition analysis. Additionally, I formatted content for different media platforms and provided a seamless integration between TikTok and WordPress.
Social Media Audit and Strategy
Above, you can find excerpts from the toolkit I created for HBH’s media managers, which takes an in-depth look at brand goals, trends, competition, and areas for growth.
